The project – MUV
Urban clothing brand for men and women

The client – B.U.C. Bucharest Urban Clothes
B.U.C. is a Romanian urban clothing company based in Bucharest, Romania. Minimalist and elegant brand, innovating with bold clothes and accessories that carry its essence.

The objective
A project of personal exploration on the idea of urban. How certain things, shades and textures bring a sense of cool urban style.
MUV® also has a mysterious and exclusive essence. Its products are always dark with white, or bold red with white or black, and the customers are exclusive.
Exclusivity, minimalism, elegance and boldness.