What branding actually means and why it is not usually what you think



What is branding?
Branding is often described as making your products or services unique, conveying your brand through quality, design, images and services. Often, a brand is a representation of the owner. Obviously, you can’t just escape by “hiding” your brand behind your company name and logo.

Your business needs to be known. Find your niche, some believe that there is only one way to mark your business. For example, if you run a parcel business or have a retail store, you can definitely use a package logo. But maybe you don’t just have packages and transportation. You have a company with food trucks. You are a babysitting service for animals. You are an IT company.


Important things in branding

Branding can help increase trust

Trust from your audience is one of the most important things you can have as a business, but this is not always easy to gain. A business that lacks the key elements of branding will have an even harder time getting people to trust them.

Branding is something many of us look forward to seeing when looking at businesses in any industry, and the lack of this could be a red flag for some. Without branding, you have very little to show for your business.

If you had to choose between a company with a clear, professional-looking brand and a company that didn’t put in the effort, you probably know which one you would trust the most. Branding helps you show potential customers that you are a well-established and credible business. You can use this to tell people very early on what to expect from your business. This is an investment that your business is making to improve, and potential customers will recognize that you have worked hard to create your brand. .

You can improve your advertising

Your business won’t be able to get very far without advertising. Branding and advertising go hand in hand. If you want better advertising for your business, you’ll need to work on creating a brand first.

When you advertise your business, you want everything to be cohesive and represent the identity and values ​​of your company. This can be a challenge when you haven’t taken the time to build your brand. If you advertise without a solid brand, you miss a lot of great opportunities to create an effective campaign. Incorporating your brand into your advertising will help increase your brand recognition when it’s all connected.

It’s great for your employees.

Branding also adds value to your company. Of course, you want your employees to love working for your company and to feel part of a team. A company with excellent branding will have an easier time making employees feel involved in something more than just a job.

In addition to branding that can help attract new customers, you also want to invest in branding aspects that keep your team motivated. This includes small things such as clothing and branded goods, but also the appearance of the entire office space. If you can motivate your employees by creating a sense of unity through branding, you could end up seeing great results around you.

Branding creates loyal customers

You don’t just want customers who recognize your brand and use your business only once – you want to create customers who keep coming back. With good branding, you can give your brand a more human side, which your customers can associate more with than a company that is strictly business.


In many ways, you can appeal to people’s emotions through branding and make them feel more connected to your company. Branding allows you to build relationships with your audience, which can ultimately turn them into loyal customers. You can create a brand that people can take care of and put yourself in front of companies that don’t use this to their advantage.

IM Design Studio.ro

IM Design Studio.ro

Web Design & UX strategy for IM Design Studio. An architecture firm from Bucuresti Romania,

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