Alyya Beauty — Beauty salon
About the project
Alyya Beauty is Alina Olinic's salon, in Botoșani: professional make-up, permanent make-up, lash and brow extensions and lamination, microneedling. The salon is fitted out in a modern baroque style, and the space itself was already half the argument.
The graphics
We built the visual material starting from the salon itself: the same tones, the same kind of light. In a town where the salons post more or less the same sort of image, this place looked different, and that is where we started.
Social media
The communication runs on results and on the people behind them. Every service has its own way of being shown, because permanent make-up and event make-up are not searched for the same way, and they are not sold the same way either.
The strategy
We settled what gets communicated, to whom and in what order: what goes in as a regular post, what goes into promotion and which services it makes sense to pay to bring new people to. The rest of the content decisions stayed simple, because the base was set.
The material and the posting rhythm stayed with the salon, built so they could be carried on without us.
Want something similar?
Tell us what you need and we send you a quote with what goes into the work and what it costs, before we start.