Cameo Residence
Iași · Ion Nistor street
What we did for Cameo Residence
Cameo Residence is a residential development in Iași made up of three low-rise blocks, meant for people after a balanced, quiet, modern way of living — with the weight on privacy, calm and efficiency, and no compromise on safety or on how it looks.
We worked on the whole presence of the development, online and on paper: the visual identity, the website, the Google and Meta campaigns, the social media posts, the brochure and the presentation folder. They all start from the same brand elements, so the development looks the same wherever it is seen.
Visual identity
We built the Cameo visual identity: logo, colour palette and typography. The same elements then appear on the site, in the ads, in the posts and on the printed material, so the development is recognisable the same way everywhere.
The cameoresidence.ro website
We built cameoresidence.ro with two aims: to show the development well and to generate contacts. A page for each type of flat with plans, features and price, an introduction to the area and its advantages, plus a clear quote request form. Fast on mobile, tuned for search and ready for campaigns.
See the website
Google and Meta campaigns
We started campaigns on Google and Meta, aimed at people searching for new flats in Iași. The budget moved monthly towards the channel with the lowest cost per lead, and the campaigns were tracked through to phone calls and viewings.
Each ad takes a single feature and explains it: the Porta Vector door, the Rehau underfloor heating, the Barlinek flooring. Over the photograph we put the technical section of the product, with its layers and dimensions, for people comparing developments before they decide.
Posts for Facebook and Instagram
The posts start from the features of the development: the solar system, the charging points for electric cars, the OPAL RC2 entrance door, the Schindler 3000 lift, the Viessmann boiler, the Barlinek flooring. Each post takes one feature, with the specification written exactly as it is on the data sheet — output, security class, warranty.
The layout is the same every time: the line pointing at the element in the photograph, the name of the feature at the top, the benefit at the bottom. The format is 1080×1350, for Facebook and Instagram, and the series grows as new features come up.
In short
Gallery
Studio · 1 room
2 rooms
3 roomsMarketing for property developers
We do the same for property developers: brand, site, campaigns and content that bring buyers. Tell us about your project and we will send you a proposal.