An exterior render of the Cameo Residence development in Iași
Case study · Property

Cameo Residence

Iași · Ion Nistor street

Branding Website Facebook & Google Ads Social Media Visual production

A quiet development, taken to the right buyers.

Cameo Residence is a residential development in Iași made up of three low-rise blocks, meant for people after a balanced, quiet, modern way of living — with the weight on privacy, calm and efficiency, and no compromise on safety or on how it looks.

A good product does not sell itself. The task was to turn the quality of the development into an online presence that inspires the same confidence — and to put it in front of the people actually looking for a flat in Iași. We handled the whole chain: brand, website, campaigns and content.

01 — Branding

An identity to match the development

We built the Cameo visual identity — logo, palette, typography — a clean, elegant mark that speaks of refinement and discretion before anybody has seen a flat. The same identity runs consistently through the site, the ads and the sales material.

The Cameo Residence visual identity: logo, colour palette and typography
02 — Website

A site that turns visitors into enquiries

We built cameoresidence.ro with two aims: to show the development well and to generate contacts. A page for each type of flat with plans, features and price, an introduction to the area and its advantages, plus a clear quote request form. Fast on mobile, tuned for search and ready for campaigns.

See the website
The Cameo Residence website, built by Visience
03 — Facebook & Google Ads

Real buyers, at a low cost per lead

We started campaigns on Google and Meta aimed at people searching for new flats in Iași, with creative showing life in the development, not just the building. The budget was moved monthly towards the channel with the lowest cost per lead — and the result showed in phone calls and viewings, not only in clicks.

The results of the marketing campaigns for Cameo Residence
Results

What the project got, in short.

Iași
A local project, with the team 20 minutes from the site
3
Blocks promoted end to end
5-in-1
Brand, site, ads, social, visuals — one partner

Gallery

Cameo Residence — the facade of the development, exposed brick and balconies Cameo Residence — the living room of a finished flat Cameo Residence — a kitchen with an island, in a handed-over flat Cameo Residence — a finished bathroom, with natural light
One-room / studio flat layout, Cameo ResidenceStudio · 1 room
Two-room flat layout, Cameo Residence2 rooms
Three-room flat layout, Cameo Residence3 rooms

Have a development to sell?

We do the same for property developers: brand, site, campaigns and content that bring buyers, not just traffic. Let us talk about your project.