In recent years, we’ve seen a trend towards “Blanding” – simplifying brand logos and designs to make them more approachable and familiar. However, this trend is starting to fade out, as brands realize that a bland and generic look won’t help them stand out in a crowded marketplace.
Instead, we’re seeing a shift towards a more maximalist approach to branding. This trend has been dubbed “Heritage Maximalism,” and it’s all about embracing bold aesthetics, ornate designs, and eye-catching logos. Burberry’s new logo is a great example of this trend – it’s heavier and bolder, with a geometric sans-serif treatment that makes it stand out from the crowd. Gucci has also been embracing this style for a while, with its iconic logo and maximalist designs.
But it’s not just high fashion brands that are going maximalist. We’re seeing the use of serif fonts, hand-drawn designs, and ornate logos across a wide range of industries. Whether you’re a tech company, a consumer goods brand, or anything in between, embracing Heritage Maximalism can help you differentiate yourself from the competition and make a bold statement to potential customers.
So why the shift away from Blanding and towards maximalism? The answer is simple – in a crowded marketplace, it’s hard to stand out and make a lasting impression when every brand looks the same. By embracing maximalism, brands can differentiate themselves and create a unique identity that resonates with customers. Whether it’s through ornate designs, bold colors, or eye-catching typography, maximalism allows brands to create a visual language that is memorable and distinctive.
Of course, there are legal considerations to take into account when it comes to rebranding. Trademark rights are amassed and maintained through consistent use of a mark, so changing a brand’s logo or design could result in complications. However, for those who are willing to take the risk, the reward could be worth it. By embracing Heritage Maximalism and creating a bold, distinctive brand identity, you can stand out in a crowded marketplace and make a lasting impression on potential customers.
So don’t be afraid to go big and bold with your branding. Embrace Heritage Maximalism and create a visual language that sets your brand apart from the competition. Your customers will thank you for it.