MUV — Brand and app
About the project
At MUV we worked on two things usually done separately: the identity and the app. When they go together, the digital product no longer looks like something stuck onto the brand afterwards.
The identity
The mark is built from the letters of the name, in a form that stays legible even at app icon size. That was the condition from the start, because that is where it would be seen most often.
The app
The interface uses the same elements as the identity: the same typography, the same colours, the same logic of spacing. The screens were designed starting from what people do most often in the app, not from how many functions fit in a menu.
The brand and the app were built in parallel, from the same pieces.
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