Soluții Alpensam
About the project
Soluții Alpensam is a group of three companies in Urechești, Vrancea county, covering the whole process of an LPG installation: the design, the sale of the tanks and the ISCIR-authorised installation and maintenance. They sell propane tanks from 990 up to 5,000 litres, with delivery and positioning anywhere in the country. They needed somewhere people could see the capacities and the prices and order for themselves, rather than only ringing to ask what it costs.
The online shop
The tanks sit in the shop as products with the price in plain view, ordered by capacity — 990, 1,750, 3,000 and 5,000 litres, above ground and buried — alongside the accessories: regulators and pressure kits. Every product has its own page, so people can send the link on or come back to it a few days later. The order can be placed straight from the site, but the phone number stays visible on every page, because a lot of these decisions are still made in conversation.
The consumption calculator
The hardest question for a buyer is what capacity they actually need. We built a calculator that asks four things — floor area of the house, type of insulation, what the gas feeds and the climate zone — and returns three tank options, from economical to maximum comfort. The result is marked explicitly as indicative and comes with the safety rule about filling to no more than 80% of nominal capacity.
Branding and the online presence
We settled the group's identity and the way the three companies appear together, without the visitor having to work out the legal structure behind it. The site has the ISCIR-authorised services section, the generator hire page, frequently asked questions, articles and all the legal pages — terms, returns, warranty, consumer protection. The Google reviews are shown on the page, with a link to the company profile.
The Google Ads and Meta Ads campaigns
On Google we went after direct demand: somebody searching for an LPG tank or a propane vessel lands on the right product page, not on the home page. On Meta we used photographs from the warehouse and from the field, for people who are looking at tanks but have not asked for a price yet. Both lead either into the shop or into the calculator, depending on how close to a decision the person is.
How it looks on a phone
More than 9 in 10 people open a website on their phone, so that is where it is decided. These screens come from the site as it runs today.
Alpensam now has its prices in plain view, a calculator that settles the capacity question and campaigns that bring in people who already know what they are after. We carried on afterwards with additions to the site, as the group added new services.
Want something similar?
Tell us what you need and we send you a quote with what goes into the work and what it costs, before we start.