Carmangeria Evei
About the project
Carmangeria Evei is a butcher in Ștefan Vodă, Călărași county, working local pork and mutton and making smoked products. They sold in their own shop and wanted to reach people in town as well, with delivery to the door. We built the online shop and we handle the promotion side.
The online shop
In the shop we put exactly what can be delivered fresh, by the kilo: leg, shoulder, neck, chop, smoked belly, kaiser, sausages, pastrami and mutton chops. Payment can be made by card on the site or cash on delivery, and anyone local can collect straight from the shop, free of charge. Delivery runs in Călărași, in their own refrigerated van, and orders placed before midday go out the same day.
Put in the buyer's terms
The biggest brake on ordering meat online is doubt: how it arrives, how long it spends on the road, who brings it. We wrote a frequently asked questions section that answers each point — delivery window, transport cost, ways to pay, refrigerated transport — and next to the products we put the story of the butcher's, with the emphasis on local production and on the control from farm to door. These are things they said on the phone anyway, moved to where people read them before ordering.
Social media
On Facebook and Instagram we post the products in stock, the smoked goods and what is fresh that week, in language close to that of the customers nearby. The same material is reused in the ads, so the brand looks the same wherever it is seen.
The campaigns
On Google we cover people already searching for fresh meat or delivery in Călărași, and on Meta we work the discovery side, within the range where delivery is actually possible. The targeting is tight geographically — there is no sense paying for impressions in another county, where the order cannot reach. The campaigns are kept in step with what is in the shop and with the season, because demand for meat shifts a lot around the holidays.
How it looks on a phone
More than 9 in 10 people open a website on their phone, so that is where it is decided. These screens come from the site as it runs today.
The shop, the social pages and the ads work as one thing: what is in the display case ends up on the site, in the posts and in the campaigns. The structure takes new products without being rebuilt.
Want something similar?
Tell us what you need and we send you a quote with what goes into the work and what it costs, before we start.