At Visience, we know how important it is for businesses to stay on top of the latest social media trends and announcements. However, we also know that not all announcements are created equal. That’s why we’re here to share our insights on why Instagram’s latest announcement about going back to photos shouldn’t be your top priority as a business owner.

While it’s true that Instagram’s algorithm changes can have a direct impact on your content’s performance and sales, we’ve found that the most effective way to reach your target audience and drive conversions is by leveraging the power of TikTok.

Through our extensive research, we’ve discovered that TikTok is not only a highly engaging platform but also a powerful search engine. By creating content that resonates with your target audience, you can attract new followers and potential customers who are actively searching for businesses like yours.

Once you’ve captured their attention on TikTok, it’s important to guide them towards your Instagram account, where they can learn more about your brand, products, and services. However, instead of focusing all your energy on your Instagram feed, we recommend using your feed content as a landing page and prioritizing your Instagram stories.

Why? Because stories are where the majority of conversions happen. By providing value and educational content in your stories, you can build trust with your audience and ultimately convert them into paying customers.

So, while Instagram’s announcement may have caused a stir among some marketers, we believe that the real opportunity lies in leveraging TikTok and Instagram stories to drive visibility, engagement, and sales. At Visience, we’re here to help you navigate the ever-changing world of social media and create a winning strategy that works for your business.