Crafting a Distinctive Identity: A Comprehensive Logo Design Questionnaire

Logo design is a pivotal element in establishing and promoting your brand’s identity. To ensure a seamless collaboration and create a logo that aligns with your vision, we’ve developed a comprehensive questionnaire. Your responses will serve as a foundation for our design process, fostering clear communication and a deep understanding of your brand. Please take a moment to share your insights:

YOUR BUSINESS

1. What is the name of your business?

   • [Your Response]

2. Describe in one sentence your business/service:

   • [Your Response]

3. If you are not a new business start-up – what are the reasons you want a new logo?

   • [Your Response]

4. What are your business short term, medium term, and long term goals?

   • [Your Response]

5. What do you want your new logo to achieve?

   • [Your Response]

6. Who are your main competitors and how do you differ from them?

   • [Your Response]

7. What do you like or dislike about your competitor’s branding?

   • [Your Response]

8. Who are your potential clients?

   • [Your Response]

9. Where will your business be publicized?

   • [Your Response]

YOUR LOGO

10. Do you have a specific idea in mind for your logo?

    • [Your Response]

11. Do you want to use existing brand colors or a particular range of colors?

    • [Your Response]

12. Are there any colors that you do not want to use?

    • [Your Response]

13. Do you have a particular font you would like to use – or ones you definitely do not want to use?

    • [Your Response]

14. What words should describe your logo?

    • [Your Response]

15. What message or emotion do you want your logo to portray?

    • [Your Response]

16. Does your logo have a tag line?

    • [Your Response]

17. Is your tag line to appear with your logo on all of your branding?

    • [Your Response]

18. Where will your logo be used?

    • [Your Response]

19. What logos do you like and why?

    • [Your Response]

THE PRACTICAL BITS!

20. When do you want your logo to be web/print-ready?

    • [Your Response]

21. What is your Budget?

    • [Your Response]

22. Would you like any additional design services alongside your new logo? (e.g., business cards, letterheads, other stationery, social media icons/banners, advertising material, etc.)

    • [Your Response]

23. Any other comments?

    • [Your Response]