Do you have a specific idea in mind for your logo?
Do you want to use existing brand colors or a particular range of colors?
Are there any colors that you do not want to use?
Do you have a particular font you would like to use – or ones you definitely do not want to use?
What words should describe your logo?
What message or emotion do you want your logo to portray?
Does your logo have a tag line?
Is your tag line to appear with your logo on all of your branding?
Where will your logo be used?
What logos do you like and why?