social media trends

Vertical vs Horizontal Growth on Social Media: Which One Should You Prioritize?

Growing a strong social media following is a crucial component of any successful digital marketing strategy. However, the approach you take to grow your following can have a significant impact on your success. In general, there are two approaches: growing vertically and growing horizontally. But what do these terms mean, and which approach is right for you? Growing vertically refers to attracting followers within a specific niche or industry. This strategy involves creating highly targeted content that appeals to a specific audience. The benefit of this approach is that you will attract followers who are highly engaged and likely to interact with your content. These followers are also more likely to convert into customers, as they have a strong interest in what you have to offer. The downside of vertical growth is that it can be slow, as it requires a lot of effort to build a dedicated following within a specific niche. On the other hand, growing horizontally refers to attracting followers across different niches or industries. This strategy involves creating more general content that can appeal to a wider audience. The benefit of this approach is that it can lead to faster growth, as you are casting a wider net and attracting a more diverse audience. The downside of horizontal growth is that it can lead to lower engagement rates, as your audience may not be as invested in your content as a vertical audience. So, which approach should you prioritize? The answer depends on your goals and the nature of your business. If you are a small business with a highly specific niche, then vertical growth may be the best option for you. By focusing on a highly engaged, niche audience, you can build a strong brand presence and establish yourself as a thought leader in your industry. If you are a larger brand or business, then horizontal growth may be a more viable strategy. By attracting a diverse audience, you can increase your brand awareness and reach a larger customer base. Ultimately, the key to social media success is finding the right balance between vertical and horizontal growth. By leveraging both strategies, you can build a strong, engaged following while also expanding your reach and increasing your brand awareness. Remember that social media is not a one-size-fits-all solution, and it is important to experiment with different approaches to find what works best for you.

Vertical vs Horizontal Growth on Social Media: Which One Should You Prioritize? Read More »

Revolutionize Your Social Media Marketing: Why Instagram’s Latest Announcement is Irrelevant and TikTok is Your New Secret Weapon!

At Visience, we know how important it is for businesses to stay on top of the latest social media trends and announcements. However, we also know that not all announcements are created equal. That’s why we’re here to share our insights on why Instagram’s latest announcement about going back to photos shouldn’t be your top priority as a business owner. While it’s true that Instagram’s algorithm changes can have a direct impact on your content’s performance and sales, we’ve found that the most effective way to reach your target audience and drive conversions is by leveraging the power of TikTok. Through our extensive research, we’ve discovered that TikTok is not only a highly engaging platform but also a powerful search engine. By creating content that resonates with your target audience, you can attract new followers and potential customers who are actively searching for businesses like yours. Once you’ve captured their attention on TikTok, it’s important to guide them towards your Instagram account, where they can learn more about your brand, products, and services. However, instead of focusing all your energy on your Instagram feed, we recommend using your feed content as a landing page and prioritizing your Instagram stories. Why? Because stories are where the majority of conversions happen. By providing value and educational content in your stories, you can build trust with your audience and ultimately convert them into paying customers. So, while Instagram’s announcement may have caused a stir among some marketers, we believe that the real opportunity lies in leveraging TikTok and Instagram stories to drive visibility, engagement, and sales. At Visience, we’re here to help you navigate the ever-changing world of social media and create a winning strategy that works for your business.

Revolutionize Your Social Media Marketing: Why Instagram’s Latest Announcement is Irrelevant and TikTok is Your New Secret Weapon! Read More »