Crafting a Distinctive Identity: A Comprehensive Logo Design Questionnaire
Crafting a Distinctive Identity A Comprehensive Logo Design Questionnaire Logo design is a pivotal element in establishing and promoting your brand’s identity. To ensure a seamless collaboration and create a logo that aligns with your vision, we’ve developed a comprehensive questionnaire. Your responses will serve as a foundation for our design process, fostering clear communication and a deep understanding of your brand. Please take a moment to share your insights: YOUR BUSINESS What is the name of your business? [Your Response] Describe in one sentence your business/service: [Your Response] If you are not a new business start-up – what are the reasons you want a new logo? [Your Response] What are your business short term, medium term, and long term goals? [Your Response] What do you want your new logo to achieve? [Your Response] Who are your main competitors and how do you differ from them? [Your Response] What do you like or dislike about your competitor’s branding? [Your Response] Who are your potential clients? [Your Response] Where will your business be publicized? [Your Response] YOUR LOGO Do you have a specific idea in mind for your logo? [Your Response] Do you want to use existing brand colors or a particular range of colors? [Your Response] Are there any colors that you do not want to use? [Your Response] Do you have a particular font you would like to use – or ones you definitely do not want to use? [Your Response] What words should describe your logo? [Your Response] What message or emotion do you want your logo to portray? [Your Response] Does your logo have a tag line? [Your Response] Is your tag line to appear with your logo on all of your branding? [Your Response] Where will your logo be used? [Your Response] What logos do you like and why? [Your Response] THE PRACTICAL BITS! When do you want your logo to be web/print-ready? [Your Response] What is your Budget? [Your Response] Would you like any additional design services alongside your new logo? (e.g., business cards, letterheads, other stationery, social media icons/banners, advertising material, etc.) [Your Response] Any other comments? [Your Response]
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