4Biz Properties — Commercial property consultancy
About the project
4Biz Properties does commercial property consultancy for organisations, owners, developers and investors: offices, industrial and retail space. It is a market where the client is a company, the decision goes through several people and nobody signs after a single visit to a website.
The website
The site is built on the types of space and the types of client, with the properties in plain view and with the figures that count in a letting conversation: floor area, area of town, build stage, availability. The structure holds both for somebody looking for space and for somebody with space to let.
The campaigns
We run on Google and on Meta, with different messages for the two: on Google we catch direct demand, on Meta we work on who is about to start looking. The budget moves between them according to the cost per enquiry.
The organic side
Alongside the paid work runs the part you cannot buy: content about the commercial space market, a presence on LinkedIn and presentation material. With a B2B client, half the decision is made before anybody rings you.
How it looks on a phone
More than 9 in 10 people open a website on their phone, so that is where it is decided. These screens come from the site as it runs today.
The three parts work together: the site holds the information, the campaigns bring the demand, and the organic side prepares it.
Want something similar?
Tell us what you need and we send you a quote with what goes into the work and what it costs, before we start.